Blueberry Festival Social Media Ad
Program Used: Photoshop
Exercising my execution of hierarchy, I created a fictitious social media advertisement for a blueberry festival hosted by Keel and Curley Farms in Tampa Florida. The order of hierarchy is first Blueberry Festival type and image at the top, then Keel & Curley Farms at the bottom, then the dates and times just above, and finally the information of festivities partaking at the festival. I used green and yellow as those are the brand colors of Keel and Curley Farms and included black and cream as neutrals to contrast. I used the typefaces The Goldsmith Vintage, Franklin Gothic Heavy, and The Wanters DEMO. I used a mix of the three typefaces and framed the ad with the green heading and footers to give it an antique vintage look. The audience of this advertisement would be mainly families with young children looking for free events to take their kids to as well as young adults looking for activities to go to with friends or partners. Of course, people who love blueberries.